inspirational design route in the innercity of Groningen


Wonen in Groningen is an annual design route that showcases the latest design topics and sustainable alternatives. Shop owners and designers collaborate to present a unique experience.

Inner cities must respond to the changing behavior of the consumer. We recognise the so-called multichannel behavior of consumers; changing sales channels at all stages of the purchasing process. A store is a place for information, guidance and temptation. The public wants to experience and see special unique products. House of Design responds to this with the shared store concept during Wonen in Groningen.

Wonen in Groningen is attractive for the retailer, the designer and the public. The store receives extra attention through the unique products of the local designers. For the designer, it is an opportunity to present products and get feedback from the buyers. By following the route, the public discovers new stores and new products.

During the event you can discover what Groningen has in store for lovers of interior and product design. Creation processes and thoughts are covered in workshops, interior advice, designer presentations, exhibitions and demonstrations.

Edition 5 – 1 October 2017      Local
Edition 4 – 1/2 October 2016  Food and eating design
Edition 3 – 3/4 October 2015  Designers present work
Edition 2 – 4/5 October 2014  Designers present work
Edition 1 – 5/6 October 2013   Designers present work



Where: Inner city Groningen
When: 2013 – present
With whom / partners: Groninger City Club, Municipality of Groningen, Marketing Groningen, restaurants, cafes and retailers in Groningen
Website: www.wonen-in-groningen.nl


  • "It was a very nice day, blue skies, happy people and a lot of beautiful products in the finest stores of Groningen. We had so many positive reactions!"
    Eileen BlackmoreHouse of Design